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Consumer reactions to card fraud vary by age group.

Fraud prevention is essential to attract and retain younger customers

We surveyed 1,000 consumers nationwide and found that reactions to card fraud vary by age group. For younger generations in particular, concerns about card fraud loom large. Download this report to learn why investing in a comprehensive fraud mitigation program can drive customer retention and loyalty across all age demographics. Our findings highlight:

The most prevalent form of identity theft among young adults.
Who consumers hold accountable for fraud, and how these perceptions differ by age group.
How fraud mitigation programs help attract and retain loyal customers.
How Brightwell’s fraud solution Arden is designed to identify and prevent fraud for our clients – enabling them to solidify consumer trust and brand credibility.

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The most prevalent form of identity theft among young adults.
Who consumers hold accountable for fraud, and how these perceptions differ by age group.
How fraud mitigation programs help attract and retain loyal customers.
How Brightwell’s fraud solution Arden is designed to identify and prevent fraud for our clients – enabling them to solidify consumer trust and brand credibility.

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Learn more about consumer perceptions related to card fraud

An image showing the home page of Arden, a fraud detection platform that monitors malicious patterns in card transactions at the merchant-level and displays card data in real-time to keep your business safe.

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Whitepaper

Consumer reactions to card fraud vary by age group.

Learn why investing in a comprehensive fraud mitigation program can drive customer retention.

The most prevalent form of identity theft among young adults.
Who consumers hold accountable for fraud, and how these perceptions differ by age group.
How fraud mitigation programs help attract and retain loyal customers.
How Brightwell’s fraud solution Arden is designed to identify and prevent fraud for our clients – enabling them to solidify consumer trust and brand credibility.

‍

Whitepaper

Consumer reactions to card fraud vary by age group.

Learn why investing in a comprehensive fraud mitigation program can drive customer retention.

The most prevalent form of identity theft among young adults.
Who consumers hold accountable for fraud, and how these perceptions differ by age group.
How fraud mitigation programs help attract and retain loyal customers.
How Brightwell’s fraud solution Arden is designed to identify and prevent fraud for our clients – enabling them to solidify consumer trust and brand credibility.

‍

Learn why investing in a comprehensive fraud mitigation program can drive customer retention.

The most prevalent form of identity theft among young adults.
Who consumers hold accountable for fraud, and how these perceptions differ by age group.
How fraud mitigation programs help attract and retain loyal customers.
How Brightwell’s fraud solution Arden is designed to identify and prevent fraud for our clients – enabling them to solidify consumer trust and brand credibility.

‍

The most prevalent form of identity theft among young adults.
Who consumers hold accountable for fraud, and how these perceptions differ by age group.
How fraud mitigation programs help attract and retain loyal customers.
How Brightwell’s fraud solution Arden is designed to identify and prevent fraud for our clients – enabling them to solidify consumer trust and brand credibility.

‍