Audrey Hall is the Chief Product Officer at Brightwell. As CPO, Audrey leads integrated product, engineering, and marketing departments to deliver innovative payment solutions that generate revenue. In her role, she identifies new market opportunities and builds thoughtful customer experiences focused on scalable growth. On a day to day basis, she’s committed to developing a strong brand, consistent messaging, and value-driven products that gives the business a leading voice in the industry.
Looking to solve real-world problems, she develops and executes strategies that push Brightwell closer to achieving the vision of simple, secure, and accessible payments for everyone with a customer-centric approach for design, delivery, and team structure.
Audrey is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe by building marketing programs, thought leadership, and purpose driven initiatives. Under her guidance, the Brightwell brand has found its true definition as she rebuilt the company’s 10-year-old brand within her first seven months in the role. Since then, Audrey has spearheaded B2B marketing initiatives, helping to expand brand awareness and generate consumer insights that aid in the development of strategy and tactics for communication campaigns.
Previously, Audrey served as VP of Client Strategy at 352, where she was responsible for business development, innovation consulting, community building, and client management for new and existing relationships. There, she specialized in accelerating Fortune 500 companies' ability to innovate, enter new markets, and develop growth-focused technologies. Audrey directed teams to build and test minimum viable solutions to validate investment decisions quickly, finding a balance between business viability, product feasibility, and market desirability.
Recently, Audrey has also been recognized by Women We Admire as one of Georgia’s Top 50 Women Leaders for 2022 and as one of the Top 25 Software Product Executives of 2022.
She earned a dual BSBA from the University of Denver in Marketing and International Business, as well as attended Miami Ad School for Account Planning. When she’s not at work, you can find her trying to keep up with her one-year-old son, spending time with her family, or drinking a good cup of coffee.